We think the last mile of marketing deserves better software.
Billions are spent putting products in front of shoppers at the shelf, and most of it is still tracked on spreadsheets and group texts. We are building the system of record for field marketing.
Built by people who ran the demos.
Endcap started inside a field-marketing agency. We were running hundreds of in-store demos a month for CPG brands, and every campaign ended the same way: a frantic week rebuilding results into a slide deck before the client call.
We tried every tool. Retail-execution platforms were too heavy; spreadsheets were too fragile. So we built the system we wished we had, one place to schedule, run, and report on every activation, and the agencies we knew wanted it too.
Run every demo, in every store, from one console.
How we build.
Operators first
Every feature is judged by one question: does it help the person living in the console all day? If it does not earn its place, it does not ship.
Trust is the product
Our customers hand us the data their retainers depend on. Multi-tenant isolation, clear audit trails, and honest AI are non-negotiable.
Craft compounds
A faster keyboard shortcut, a calmer dark mode, a report that looks paid-for, small craft choices are why teams stay.
From side project to system of record.
A small team with field scars.
We are a small founding team of operators and engineers who ran the demos and got tired of the spreadsheets. We're keeping the roster off the site until launch, and we're hiring across every function below.
Come build the system of record for field marketing.
We are a small, remote team that ships fast and sweats the details. If you have run operations in the real world, or want to build for the people who do, we would love to talk.